Sustain-Able 余 : ♥

….wild is the wind…creative freedom is the seed….!! $10K to charity is Great! Let’s micro-credit? :)

A different kind of donkey!

Recently facebook was messing me around in indescribable ways! It culminated in a facebook vigilante law student  trying to censor my thoughts on post-modern feminism because she wanted to let me know that my “work & reputation” would be affected in her  opinion if I continued to express my opinions online!  lol. Well, after falling off my chair laughing at the simplicity of a lawschool 101 analysis, I did something naughty and ended up being banned from posting by facebook for 7 days!

Yeah, the word “skank” may have featured in the process of me getting banned by a bunch of sex-negative stalinist feminists trolls who didn’t really know who Susan Sontag or Germaine Greer was! Very literate, indeed!  Of course I was quaking in my shoes, cos you know, no one who has ever gone to LAW SCHOOL ever called others horrid names before! NO! We are all just sitting around group-hugging the planet! hahahaha!

Anyway, as all things happen in this universe for the right reason in my life, I decided to look for alternatives to facebook and tried! Imagine my surprise when Jackthedonkey got all happy about my sustain-able blog and next thing you know I’m on first name term with its founder David Katz! What a crazy, wild lovely & may I say very HAIRY guy ! He has NOT shaved or cut his hair for 283 days to raise money for charity! Sorry I could NEVER EVER do that…well…:) He must be dreaming of a clean shave by now! Wonder what this is doing to his love life? hahahhahaa! Just kidding, David!  But seriously, LOOK at him!!!! The Charities better be grateful!:)

I managed to walk in on his website and started posting some of my artwork when he hit the big $10000! Yes, his website , a charitable facebook alternative raised $10000 for charity!  That’s great. I had some ideas about making his website look “prettier” for Womyn (well, clearly not the  “air-fisting” , censorship-loving angry ones!)  and I wanted to see if I could talk to him about the idea of micro-crediting some of the very small social projects I work with; e.g. school books for children in extreme slum areas like HIV slums of Uganda, Nepal, Jamaica, India, Tibet and even Detroit?  We are going to get talking once I finish this blog and I get a sense of what he thinks of the idea. He is doing a fantastic job!

For a long time I want to turn Sustain-Able blog into a e-magazine! I even approached my friend Wilfried who used to run the biggest Swiss media corporation and hung out at Fleet Street a lot! He said if I could get it moving to being distributed as a niche, special interest online first, that is the way forward. I had already worked with in San Francisco for over a decade on some of the ways to present & attract niche, empowered, feminine demographics as an NGO! I think there could be a very good match between’s visions and the diverse content of Sustain-able ?

Wild Sustain-able Donkey!

David I just want to warn you….the universe moves in mysterious ways! If I noticed your work and the kind of positive energy  you are sending out…hmm…this thing could get….”rather big”…..shall we try to skype or have a chat on the phone? Since both of us want to raise money for charities that we care about, I think even though you haven’t shaved for 283 days and I am meticulous groomed….hmm…..I’m sure we can find common grounds as people! 🙂

Anyway, for those interested in the idea of  “On-line advertising & possible social media with an Ethical Conscience”, do read what David Katz has to say about himself and his work! Join! I did because Facebook is now truly Evil and full of belligerent, horrible, unreasonable, bullying, vigilante femi-fascist trolls who never lifted a finger to help a charity in their lives!  Unlike people like David! 🙂

From David Katz: ” is a URL I had purchased years ago for personal reasons (tribute to a relativeís ex-husband who is an ass), with the thought that this could one day be used to do some good but I wasnít sure how and it remained dormant.  Then a few years ago, with the economies around the world tanking, I started thinking about all of the charities that I cared about and how they were inevitably going to suffer. Given that bailouts were being handed to the banking and automotive industries by governments around the world, I started obsessing about how I could help “bail out” the charities and causes I cared about (eg. MS Society as one of my sisters has MS; Ontario Special Olympics, as I had been a coach and league administrator for them; and many others).

At the time, I saw that social networks were becoming increasingly popular among a mainstream audience. I also recognized that the Internet was creating many opportunities for individuals to click for a cause, through sites such as and which cater to specific causes (supporting homeless pets and world hunger respectively).

Then it clicked for me! How about a social network where you can click for the charity of your choice? makes clicking for a cause social, as you can click for the charity you choose to support when registering with the site while clicking with new people outside of your personal social networking circles (here everyone is your friend!).

What's new?

When Jack first started rolling out, it was based around sharing “pictures” and “thoughts” to make clicks – but I realized that we needed something more to help connect our movement with those people who traditionally “don’t give a poop about much” – and new indie music (and its ability to connect with individuals) could be the answer…so we started adding on to add a “musical good” sidekick to our “social network for social good”.

We started refreshing Jack a couple months ago and will be adding another key social networking component in the next couple months that I think differentiates us further in the social network category (beyond the feel good of clicking for a cause).

As for the donations being paid to the charities, up until the past few months, the majority of the dollars earned for the charities had been donated from my wallet and I wasn’t sure how much longer I could afford to run this while keeping a roof over mine and my dogsí heads (this has been self funded).

When I first launched, I gave free ads to friends and family as a means to capture data for potential advertisers. I was seeing strong click throughs, but not much optimism for paying advertisers until we reached ìcritical massî…so I put google ads on knowing that we only got paid each time someone actually clicked on an ad.  I was confident that given our historical strong click through rates with non-paying ads, that in time this could be a solution and recently, Iíve started to be proven right! With the changes we have started making to Jack, I’ve seen that the amount of money we are now pulling in from google ad clicks is actually covering the amount being earned for the charities. As you saw, last night we reached $10,000. All signs indicate that we are heading in the right direction!”

9 comments on “!! $10K to charity is Great! Let’s micro-credit? :)

  1. KO
    April 29, 2012

    I love your blog.. very nice colors and theme. Did you make this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. cheers KO.

    From Cecilia: explains it all. goodluck KO!(CC)


  2. Anonymous
    November 30, 2011

    Magnificent publish, very informative. I’m wondering why the other websites of this sector do not realize this. You must proceed your writing. I am sure, you’ve a huge readers’ base already!What’s Taking place? i am new to this, I stumbled upon this & I’m hoping to give a contribution to aid other users like different charities aided me. Good job.


    • ceciliawyu
      December 11, 2011

      Thank you and yes, I think the Jackthedonkey though small & niche is one way forward away from the chaos of fb! 🙂 (CC)


  3. Brussels
    November 24, 2011

    Hello there, simply turned into aware of your blog via Google, and located that it is really informative. A lot of folks might be benefited out of your writing. Cheers!


    • ceciliawyu
      November 29, 2011

      Thanks. has the right idea re: social media & charity.


  4. Anonymous
    November 23, 2011

    Pretty component & content. I just stumbled upon your website and I actually loved your blog posts. Any way I’ll be subscribing for your feeds. Apologize for poor English I am visiting your blog from India 😀


  5. Anonymous
    November 15, 2011

    It’s really a great and helpful piece of information. I am happy that you simply shared this helpful information with us. Please stay up to date like this. Thanks for sharing.


    • ceciliawyu
      November 29, 2011

      I like Jackthedonkey’s ideas with social media & charities. thanks.


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